Internet marketing activities are generally focused on three goals:
WSI’s Internet marketing system consists of 5 key components:
The core principle of an Internet Marketing System is to build targeted traffic – driving interested customers to your website and converting that interest into increased business. To get the best return on your investment, it is advised that you use several of the above techniques in conjunction with each other.
| 284 from the top 500 US online retailers are using Facebook. 207 have presnec in Youtube. Source eMarketer, Oct 2009 |
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| Nearly four in 10 US Internet users (37%) who conducted an online local business search in 2009 ended up visiting the store in person Source eMarketer, Oct 2009 |
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| Research has shown that display ad exposure can lift consumer response to paid search. The research indicates that searchers are also more likely to keep a brand in mind if they have seen a combination of paid search ads and social media. Source eMarketer, Oct 2009 | |
| In light of the economy US advertisers are moving millions of dollars from traditional media to the Web, to take maximum advantage of its measurability and cost-effectiveness. The same holds true for the UK and other developed nations.– Source eMarketer, Dec 2008 | |
| Online buyers are shifting a greater share of their total purchases from stores to the Web in search of more convenience, broader product selection and cost savings. – Source eMarketer, Dec 2008 |